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  • Latest Press Releases



Tata Technologies Expert Panel Presents ‘How EVs Will Impact Design and Materials’ at Plastics in Lightweight Vehicles 2012 Conference Novi, Mich.,

November 5, 2012 – Tata Technologies, a leading global provider of engineering services and product development IT, will present a panel discussion titled “How Electric Vehicles Will Impact Design and Materials” and display its electric MObility (eMO) engineering study EV at the Plastics News Plastics in Lightweight Vehicles 2012 Conference Nov. 6-7, in Livonia, Mich. eMO made its world debut at the North American International Auto Show (NAIAS), in Detroit, in January 2012.

 “The eMO project symbolizes the coming of age of Indian automotive engineering,” Warren Harris, Tata Technologies President and COO said at its NAIAS debut. “It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company.”

The eMO architecture emphasizes “right size” personal urban transportation by minimizing its exterior footprint and maximizing interior space. With sustainability in mind, eMO benefits from a low carbon footprint and a recyclability strategy. The business case underpinning the eMO project sets the MSRP at the disruptive price point of $20,000, before tax incentives or rebates.  Read more (33KB PDF)



Tata Technologies Displays eMO EV at CIMdata PLM Road Map™ 2012, Releases Paper: "PLM Transformation: The Program Management Framework" Showcasing Its Work with Jaguar Land Rover

DETROIT, October 2, 2012 – Tata Technologies, a leading global provider of engineering services and product development IT, will display its electric MObility (eMO) engineering study EV at the CIMdata PLM Road Map™ 2012 event Oct. 2-3, in Plymouth, Mich. eMO made its world debut at the North American International Auto Show (NAIAS), in Detroit, in January 2012. Tata Technologies also will release six PLM-focused White Papers at the event including "PLM Transformation: The Program Management Framework," showcasing the PLM transformation initiatives at Jaguar Land Rover supported by Tata Technologies, and it will demonstrate the innovative application of PLM software solutions that supported the creation of eMO.

"The eMO project symbolizes the coming of age of Indian automotive engineering," Warren Harris, Tata Technologies President and COO said at its NAIAS debut. "It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company."

The eMO architecture emphasizes "right size" personal urban transportation by minimizing its exterior footprint and maximizing interior space. With sustainability in mind, eMO benefits from a low carbon footprint and a recyclability strategy. The business case underpinning the eMO project sets the MSRP at the disruptive price point of $20,000, before tax incentives or rebates. Read more (36KB PDF)



Tata Technologies Displays eMO EV in Detroit at NAIAS
First Full Vehicle by Indian Engineering Services Firm.  

  • DETROIT, January 9, 2012 -- Tata Technologies, a leading global provider of engineering services and product development IT, was selected by Michelin to display its electric MObility (eMO) engineering study EV as part of the prestigious Michelin Challenge Design display at the 2012 North American International Auto Show (NAIAS) in Detroit, beginning January 9.

    "The eMO project symbolizes the coming of age of Indian automotive engineering," said Warren Harris, Tata Technologies President and Global COO. "It is a tangible example of the capability of Tata Technologies to engineer a full vehicle â€" a first for any India-based engineering services company."

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    Tata Technologies Displays eMO EV in Detroit at SAE 2012 World Congress

    First Full Vehicle by Indian Engineering Services Firm

    DETROIT, April 24, 2011 -- Tata Technologies, a leading global provider of engineering services and product development IT, will display its electric MObility (eMO) engineering study EV at the SAE 2012 World Congress in Detroit April 24-26. eMO made its world debut at the North American International Auto Show (NAIAS), in Detroit, in January 2012. Tata Technologies also will demonstrate the innovative application of software tools that supported the creation of eMO.

    "The eMO project symbolizes the coming of age of Indian automotive engineering," said Warren Harris, Tata Technologies President and Global COO said at its NAIAS debut. "It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company."

    Harris noted that the unique strength of Tata Technologies is the organization's global reach. "Because we are India-based, Tata Technologies is intimately familiar with developing markets. Additionally, our experience and presence in Europe and North America means we also have an understanding of developed markets; a combination that provides a competitive advantage to our clients," he said.

    Tata Technologies' Vehicle Programs & Development (VPD) Group, with more than 300 engineers operating from its four automotive engineering centers of excellence worldwide – Pune (India), Detroit, Coventry (UK), and Stuttgart (Germany) – had the responsibility of developing eMO. The vehicle is an internal engineering study that highlights both the Tata Technologies dedication to environmental responsibility and sustainability, and showcases the company's global experience, knowledge, capacity and innovation capabilities. Read more



    • Press Coverage
    New York Times June 27, 2012


    For Designers of Tata Emo, No Glitz, but Plenty of Promise

    By PHIL PATTON

    NOVI, Mich. — During a week when journalists queued for 10-minute test drives of the Tesla Model S electric sedan in Fremont, Calif., this reporter enjoyed a stint in another new E.V., albeit one with decidedly less curb appeal.

    No flag-waving employees, no charismatic chief executives and no governors had congregated on June 19 around the Tata Emo concept, or Electric Mobility Study, in a parking lot in northern suburb of Detroit. Granted, the concept included only a notional motor-drive system, not a production unit. It was little more than a way to move the car on and off a stage.

    “The Emo was built as a kind of calling card,” said Peter Davis, the chief of design at Tata Technologies, a branch of the Tata Group conglomerate based in India. With offices in Singapore, Britain, Novi as well as Pune, India, the division provides engineering and design services to automakers and other manufacturers. The Emo resulted from a joint effort by teams in Pune and Novi.

    Mr. Davis is a veteran of General Motors and Fiat design staffs. Also on hand in Novi was Nikunj Jain, a designer for Tata Technologies. Read on >>



    New York Times January 5, 2012

    Tata Technologies Readies a Conceptual E.V. for Detroit Auto Show

    By SEBASTIAN BLANCO
    • The Tata Technologies electric mobility concept, or Emo, is a pure concept vehicle, with no clear path to production. So why was it built?

      In a word, validation.

      Nigel Giddons, the chief engineer who led much of the development of the electric vehicle from Tata Technologies’ American headquarters in Novi, Mich., said the car, which is to be parked at the Michelin Design Challenge display during the Detroit auto show next week, was made to “validate our own capabilities across the board.” Tata Technologies, a free-standing research, engineering and development company that is part of the India-based Tata Group, wanted to prove that the company could one day produce an affordable electric car for the American market that offered the same capabilities as the current crop of pricier E.V.’s. Read on >>



    PlasticsNews.com

    Electric-powered Tata eMO features plastics innovations

    • DETROIT (Jan. 19, 11:50 a.m. ET) -- When Tata Technologies’ engineers and designers sat down to come up with a concept for an electric-powered car, they wanted to start with a clean sheet of paper.

      No preconceived notions of what a car needed to be, said Peter Davis, chief designer vehicle design for Tata Technologies’ Novi, Mich., offices. That was not always as easy as it sounded, though.

      On a panoramic windshield and roof -- swooping over the front of the car from front to back, with no roof pillar above the instrument panel -- where would they put the sun visors? Read on >>

    The Oakland Press

    OU shows off ‘electric mobility’ car

    By DIANA DILLABER MURRAY of The Oakland Press

    As students at Oakland University stopped off at the student center this week to pick up a muffin and a coffee, they were surprised to see a futuristic-looking car plugged into a power cord inside the front entrance.

    The eMO that was plugged in near the computer area in OU’s Oakland Center can run 100 miles on one battery charge, said Nikunj Jain from Tata Technologies, who was encouraging students to take a closer look.

    Jain was there as part of a marketing strategy conference being held at OU.

    The futuristic-looking vehicle’s name, eMO, stands for electric mobility study, which was the result of the combined innovative vision and creativity of Tata vehicle programs and development teams in India and North America, including in Oakland County. Read on >>